Недавно узнал про компанию, которая слила огромные деньги на рекламу в Америке и ничего не заработала. Интересно разобрать их ошибки. Может кто сталкивался с подобным? Какие главные косяки обычно допускают при выходе на американский рынок?
Had a similar $110k disaster case. Found the real problem in the log files - their US site was bleeding crawl budget because of duplicate pages for every locale. Google kept indexing European product variations instead of the US landing pages. We consolidated the tech setup and fixed the hreflang tags. Organic visibility shot up 280% in two months. The paid ads weren’t even the problem.
Had a SaaS client blow through $85k because their content strategy was totally off for American users. They kept pushing features that worked in Europe, but US buyers actually wanted to hear about integrations and compliance - stuff we barely covered. We flipped the content calendar to match real US search patterns and what the sales team was hearing. Demo requests tripled in six weeks.
Had a client blow $80k on broad US targeting because they kept thinking like their home market. Game changer was diving into social listening - turns out Americans talk about their product completely differently. Different language, different pain points, totally different cultural context. Soon as we ditched the translated campaigns and used real US conversations to guide messaging, engagement shot up 340% with the exact same budget.
Had a client burn $95k on this exact mistake. Their email automation was running European nurture sequences, but Americans respond to totally different triggers and timing. We rebuilt everything using their US customer data from the CRM - CTR went from 0.8% to 3.2%. Bottom line: segmentation that works elsewhere won’t work here.
Saw this exact thing happen with a $120k campaign. Company figured their European ads would work fine here - big mistake. The product shots showed scenarios that Americans just didn’t get at all. We scrapped everything and rebuilt with US customer examples and competitor research. CPA dropped 60% in three weeks. It’s not just translation - you need to understand the local market.