Планируем сотрудничество с блогером из США. Какие пункты обязательно включить в договор? Особенно интересуют налоги, авторские права и способы оплаты. Может, кто-то сталкивался с подобным?
We ran a campaign with a NYC lifestyle creator and learned the hard way that vague contract terms tanked our SERP performance. The influencer wasn’t mentioning us properly since we didn’t specify it in the agreement, so we got zero backlinks. Once we added anchor text requirements and made them include at least one branded link per post, our domain authority gains doubled.
Working with a Miami creator taught us that IP ownership clauses make or break these deals. We gave them full content rights initially, thinking it’d show trust. Big mistake - they deleted sponsored posts after 30 days and killed our evergreen campaign. Now we always negotiate perpetual usage rights so we can repurpose content across our channels. That one contract change turned throwaway posts into long-term brand assets.
Tax stuff gets messy with international payments, but sorting out 1099 processes upfront saves you headaches later.
Had a California influencer payment mess that almost torpedoed our launch. Game-changer was ditching international wires for PayPal on campaigns under $5K. Went from 7-10 day waits to same-day payments. Our retention shot up 40% since creators could reinvest right away into better content.
We learned this the hard way on a cross-border campaign with a Texas creator. FTC disclosure requirements turned into our biggest headache because we didn’t nail down exact language upfront. What saved us? We added a clause requiring pre-approval of all sponsored post copy, including hashtags like #ad or #sponsored. The creator’s audience actually responded better to transparent disclosure than we expected - boosted our sentiment scores big time.
Almost lost a Seattle wellness influencer deal because we forgot about tax withholding rules for foreign contractors. Fixed it by routing payments through their US LLC instead of paying them directly. No more 30% backup withholding for us, no double taxation mess for them. Cut campaign costs by 15% and let the creator actually focus on making content instead of dealing with tax paperwork.