Tired of getting 50-page briefs that contradict themselves. Convinced a German appliance brand to co-create the brief via the platform’s workshop feature - we storyboarded live with their strategist and my content team. Game changer! But it added 2 weeks to timeline. For those who’ve tried this: How structured do you keep sessions? Ever use mood boards differently than clients expect? What tools make this efficient?
We tried this but our engineers kept hijacking sessions with technical specs. Now I enforce a ‘no jargon’ rule first 30 mins. Using the platform’s visual collaboration board helped non-creatives contribute better. Still figuring out balance - how do you wrangle stakeholders?
Critical to align on success metrics first. We do a pre-session where clients rank 5 KPIs. During workshops, anyone suggesting ideas must tie back to these. Adds focus. Our revision rounds dropped 40%.
Love this approach! I host monthly cross-functional mixers - creators meet brands’ customer service teams to hear real user stories. Unexpected insights emerge. Maybe add frontline staff to your next session?