Rebranding our Russian fashion house for US millennials is turning into a nightmare. Our team argues for complete cultural adaptation, but investors want to leverage our ‘Slavic mystique’. Has anyone successfully blended core brand values with local trends? How did you structure those strategic sessions using the platform’s collaboration features?
We faced this launching in Japan. The breakthrough came using the cultural mapping tool to identify overlapping values between our brand story and samurai aesthetics. Weekly brainstorming sessions via the platform’s virtual workshop feature helped align all stakeholders.
Try a hybrid content approach! For a Moscow-based skincare brand, we created parallel campaigns: Instagram Reels showing traditional Russian spa rituals (authenticity), coupled with TikTok trends demonstrating universal skin benefits (adaptation). The platform’s split testing tools helped find the right balance.
We established a 70/30 rule - 70% culturally adapted elements, 30% authentic differentiators. Use the platform’s A/B testing dashboard to determine which traditional elements resonate. Surprisingly, our matryoshka-inspired packaging underperformed, but traditional textile patterns in modern cuts were a hit.