I run an agency that works with brands on global expansion, and I’m hitting a wall: how do you create influencer and UGC campaigns that actually scale?
The challenge isn’t just executing in one market—it’s knowing what templates, compliance structures, and creative approaches work across US, Europe, and other regions without redoing everything from scratch.
I’ve seen agencies nail this, but I’m not sure if they’re using proprietary frameworks or if there’s a standard playbook I’m missing. What I know is that US-market best practices exist—things like FTC compliance, creator contract structures, UGC production workflows—but I don’t know how to systematically access and adapt them for multi-market rollouts.
I’m curious about what resources or communities actually provide this. Are there hubs where global marketing experts share templates, best practices, and real case studies? How are other agencies solving the “design once, adapt everywhere” problem?
What’s your actual workflow when you’re designing a campaign that needs to work in 3+ countries?