Я собираюсь запустить маркетинг в США и действительно запутался в законах. Какие ключевые моменты GDPR, CCPA и FTC мне стоит учитывать? Буду благодарен за советы тех, кто уже сталкивался с этим.
Had a client with an e-commerce site targeting both coasts. CCPA compliance issues were killing their organic visibility - Google was basically penalizing pages with messy privacy setups in local search results. We cleaned up the data collection disclosures and fixed the schema markup for user consent. Result? 23% boost in California organic traffic within six weeks. Privacy compliance turned into an unexpected ranking boost.
We had a SaaS client going after US enterprises. FTC truth-in-advertising rules made us completely redo our case studies and testimonials. No more vague “we increased success by X%” claims - everything had to be specific, verifiable metrics with proper disclaimers. Honestly, it made our bottom-funnel conversions better. Prospects trusted the transparency and our sales team finally had solid proof points that actually closed deals.
We screwed up big time - launched a lookalike campaign that hit EU users without proper GDPR consent. Massive legal nightmare. But here’s what I learned from monitoring all the privacy backlash: being transparent about data use actually helped us stand out. Once users knew exactly what we’d do with their content, they started sharing way more UGC.
My Facebook campaign targeting California got flagged for CCPA violations last year - we weren’t properly disclosing data collection in our lead forms. After adding compliant privacy notices and opt-out mechanisms (with legal’s help), our CPA dropped 15% because users trusted us more. Bottom line: compliance doesn’t just protect you legally, it actually boosts conversions when people feel safe about their data.