I’m finding it tough to make my marketing agency shine in a competitive landscape. So many agencies provide similar services for similar costs. What unique strategies have you used to convince clients to pick your agency instead of others?
We beat our competitors for a SaaS client because they pitched generic content calendars while we dug into keyword clustering. Found out their prospects weren’t looking for feature comparisons—they wanted implementation guides. So we built a BOFU strategy around those high-intent searches while everyone else was doing TOFU brand stuff. That focus on actual user intent sealed the deal. Showed we got their buyer journey way better than agencies just pushing volume.
Last year during a pitch, I pulled SERP data showing the client’s competitors were getting 40% more clicks just from schema markup. Instead of the usual ‘we’ll improve your rankings’ pitch, I showed them exactly which rich snippets they were missing and what that meant for their traffic. That specific breakdown of where they were losing out won us the deal while other agencies made empty promises.
We snagged a retail client whose last agency couldn’t handle social listening. Everyone else pitched the usual engagement stuff, but we dug into three months of their sentiment data first. Turns out customers loved their service but hated how hard it was to find products. So instead of pumping out more brand content, we created a UGC strategy focused on customer wins. Their social conversion rate doubled. That data insight is what sealed the deal for us.
Last quarter I pitched a fintech client whose email open rate was stuck at 12%. Previous agencies just blasted their entire database with everything. I dug into their inactive subscribers and discovered 30% were actually engaged - they were just getting irrelevant content. So we ditched demographics and built behavioral triggers around their app usage data instead. That automation workflow doubled their CTR in 60 days while competitors were still debating A/B tests for subject lines.
Had a prospect whose previous agency burned through $50k with terrible ROAS - they were bidding on broad match terms that brought in junk traffic. On our audit call, I pulled up their search term report live and showed exactly which queries were bleeding budget. Instead of promising better results, I showed them waste their current team missed. That forensic approach proved we actually understood their account, not just PPC theory.