I’m struggling with pricing my white-label services. Currently charging a flat 50% markup but wondering if that’s too low. What pricing models work best for you? Do you charge per project or monthly retainer?
Had a SaaS client that totally changed how I think about white-label pricing. It’s not just markup - it’s about who owns the editorial calendar. We started at 60% markup but quickly realized we’d become their content strategist without getting paid for it. Split the pricing into strategy and execution separately. Our margins got better and clients actually stuck around longer because they saw the real value in the partnership.
Last year’s white-label audit was eye-opening. Our lowest-margin client was actually driving the most organic growth - their SERP visibility jumped 2.5x. Taught us that keeping clients long-term often beats chasing high markups right away. Now we look at client LTV and organic performance before setting rates. Completely ditched flat markups for performance-tier pricing.
We got burned on a white-label deal that almost killed our margins. Started with a 40% markup but totally underestimated what it takes to manage strategy and quality control. Game changer was ditching cost-plus pricing for value-based rates tied to actual campaign performance. One client’s lookalike campaigns hit 3x their old engagement numbers - suddenly we could charge premium rates and completely repositioned how we sell white-label services.