I’m struggling to consolidate influencer campaign data between Russian and Western markets into a single ROI figure. Our team uses the community’s bilingual reporting templates, but reconciling differences in platforms like VKontakte and Instagram remains challenging. How have others handled currency conversions, CPIs, and engagement definitions across regions? Specifically, has anyone developed weighting systems that account for cultural differences in user behavior without overcomplicating reporting?
Have you considered partnering with influencers who work across both markets? In my experience, they often have pragmatic solutions for metric normalization that aren’t obvious from pure data analysis. The community’s partner directory might help find collaborators with relevant experience.
Our solution was creating market-specific ROI columns with a unified summary metric applying purchasing power parity adjustments. The community’s template allowed us to automate currency conversions but required manual weighting – keen to compare approaches.
We faced this expanding into Germany! Ended up tracking separate ROIs but with a unified ‘strategic value’ score factoring in market growth rates. Not perfect, but helped stakeholders see beyond immediate numbers.
Pro tip: Build custom platform multipliers into your dashboard. We use 0.85x for VK engagements vs Instagram based on conversion testing. Client reports now show ‘adjusted’ and ‘raw’ metrics side-by-side.