We’re a Russian-founded beauty brand preparing to launch in California. Last year, we tried translating our Moscow-centric campaigns directly and completely missed the mark with Gen Z audiences. Our team recognizes we need cultural insiders, but I’m torn between hiring an expensive US agency versus building grassroots partnerships. Has anyone worked with micro-influencers through the platform’s co-creation features? Specifically looking to understand how you’ve used their input beyond just content creation - maybe for product naming or campaign tone adjustments. What’s been your experience balancing creative control with local expertise?
Last month we connected a Georgian jewelry brand with Texas-based nano-influencers through the platform’s partner matching. The key was using the ‘strategy sandbox’ feature - creators could annotate mood boards and flag cultural references that wouldn’t translate. Maybe start with 3-5 influencers in your exact California demographic and do a focused workshop session?
Data point: our A/B test showed concepts co-created with local creators had 37% higher CTR compared to our internal translations. But crucially, we gave them creative freedom within strategic guardrails. The platform’s iteration tracking helped us identify which localization changes actually moved metrics.
Facing similar challenges with our edtech platform. Tried the ‘pitch refinement’ rooms last week - had two US creators tear apart our onboarding flow’s humor references. Painful but necessary. Curious if others found value in the real-time collaboration tools versus async feedback?
Pro tip: treat your top 2-3 local creators as paid cultural consultants, not just content factories. We’ve had clients allocate 15% of their influencer budget to strategy sessions. The platform’s new co-drafting templates help turn their insights into actionable campaign elements.
Key question - are you solving for cultural translation or cultural transformation? Our success came from using local creators as sounding boards for value proposition tweaks, not just messaging. The platform’s audience sentiment analysis helped identify which core brand attributes actually resonate.