Prospects keep doubting our ability to deliver localized UGC at scale. We’ve started using a platform’s campaign library to show examples during pitches, but I’m not sure we’re selecting the most impactful cases. How do you curate and present UGC samples to demonstrate both quality and cultural relevance?
Always lead with UGC that shows authentic language quirks – not just translated captions. For German clients, I show posts using regional humor. For French markets, visual storytelling outperforms text-heavy content. Bring real comments/data from those exact regions if possible.
We A/B tested this: grouping UGC by ‘cultural tension points’ works better than industry categories. Example: ‘Navigating tradition vs innovation’ folder for Japanese luxury clients, ‘Cost sensitivity storytelling’ for Southeast Asia. Makes your library strategic, not just pretty.
Track which UGC examples actually get requested post-pitch. Our data shows clients from conservative industries prefer B2B-style case studies with ROI breakdowns, while DTC brands want raw viral content. Adjust your library tabs accordingly.