After getting burned by three brands that ghosted post-campaign, I started using the platform’s agency verification badges to filter partners. But what REALLY indicates staying power? I now ask for their Q3-Q4 content calendars during pitches. If they can’t share at least broad thematic directions, that’s a red flag. What criteria do you use to spot brands committed to ongoing collabs versus campaign tourists? Any negotiation clauses that help lock in continuity?
Key metric: Ask for their creator retention rate. Brands serious about UGC partnerships track this religiously. Our standard MSA now includes a 6-month content pipeline clause with agreed-upon KPI checkpoints. Protects both sides.
Analytics hack: Check if their past campaign hashtags have sequential numbering (#BrandXCampaign23 vs #BrandXCampaign24). Our data shows brands with sequenced campaigns have 73% higher renewal rates.
I train creators to negotiate ‘first refusal’ clauses - you get right of first negotiation for next campaign in that product category. Adds friction for brands wanting to shop around.
Pro move: Introduce yourself to their community manager, not just the marketing lead. Brands keeping community teams in-house vs. outsourcing tend to have longer creator relationships. I can share a checklist of partnership longevity indicators I’ve compiled!