Думаю о переезде стартапа в Латинскую Америку вместо США. Кто-нибудь уже делал такое? Какие там налоги, регулирование, поиск инвесторов? Интересуют реальные кейсы и опыт.
Had a SaaS client going after LATAM markets. Huge mistake - we treated the whole region like one market in our content strategy. Brazilian B2B buyers wanted totally different case studies than Mexican prospects. Different pain points, regulations, even how they liked content formatted. Once we split our editorial calendar by country instead of just ‘LATAM,’ our qualified pipeline doubled.
Had a B2B client targeting Mexico and Colombia last year. Their welcome series was bombing until we figured out the automation was sending emails at US times. Segmented by geography and switched to local business hours - open rates jumped from 18% to 31%. Time zone segmentation seems obvious but gets missed all the time when you’re expanding.
I was doing SEO for a fintech expanding into LATAM and found something interesting - their search algorithms weight location-specific schema markup way differently than US search results. Once we rolled out country-specific schema for their Spanish and Portuguese markets, traffic jumped 340%.
We ran campaigns for a client expanding into Chile and Argentina. Biggest lesson? Social listening tools that showed positive sentiment in the US were way off - native speakers told us the same content was actually neutral or skeptical. Cultural context changes everything about how engagement translates to real interest. Our sentiment analysis was completely disconnected from actual buyer intent until we started interpreting the data differently.