Работаю над проектом и никак не могу найти нормальные источники данных по американскому и латиноамериканскому рынкам. Все либо слишком дорого, либо откровенно устаревшее. Посоветуйте проверенные ресурсы для исследований?
We got burned hard running a multi-market campaign in Colombia and Texas last year - our third-party data was completely outdated. What saved our asses was combining Pew Research’s Hispanic trends report with real-time social listening through Brandwatch. That combo showed us cultural nuances we’d never have caught otherwise, especially around family-focused content that hit home in both markets. Traditional demographic reports would’ve missed all of it.
Launching a SaaS platform across three LATAM markets taught me to mix IMF’s World Economic Outlook data with local trade association reports - that combo gave us the most accurate market sizing. IMF handled the macro stuff while industry associations had the granular sector details. In the US, I combined Bureau of Labor Statistics employment data with trade group reports. Way clearer picture than expensive market research subscriptions.
In previous campaigns targeting Mexican and Brazilian audiences, I found Facebook’s Audience Insights consistently more valuable than pricey demographic reports. For US-targeted efforts, utilizing FRED Economic Data from the Federal Reserve allowed us to identify purchasing power trends, significantly refining our bidding strategy. By aligning our approach with actual spending behaviors, we achieved a 40% reduction in CPA across both regions.
We expanded our email campaigns into LATAM and discovered Statista plus Google Market Finder beat those pricey industry reports hands down for segmentation. In the US, I pulled granular consumer behavior patterns straight from the Census Bureau’s American Community Survey - totally transformed our automation workflows. Honestly, the free stuff usually had way more actionable targeting data than anything we paid for.