Устал от холодных сообщений в LinkedIn, которые все блокируют. Пробовал разные подходы для поиска клиентов в США, но результат почти нулевой. Может кто поделится работающими методами генерации лидов через LinkedIn?
Had a B2B client struggling last year - LinkedIn ads targeting competitor engagement was our game changer. We ditched cold outreach and went after people who’d recently liked or commented on competitor posts. These warmed-up audiences gave us 3x higher CTR and 40% lower CPA than cold targeting. They already knew they had a problem and just needed our solution.
Had a fintech client who couldn’t get LinkedIn B2B outreach to work. Turns out their prospects were already hanging out in niche industry groups. We ditched the cold messages and started using social listening tools to monitor conversations. Then we’d jump in with actually helpful responses. Big difference - people responded way better when we joined conversations they were already having versus sending random pitches. Their qualified leads jumped 60% in two months.
Funny you ask this now. We just ditched cold LinkedIn outreach and started using it to build our email list instead. Now we post lead magnets on LinkedIn and funnel people into email nurture sequences. Our conversion rate jumped 40% compared to cold outreach. Turns out LinkedIn works way better as a front door than trying to close deals there.
LinkedIn outreach was a nightmare for our SaaS client until we stopped trying to sell and started teaching instead. We ditched the service pitches and shared real insights from our case studies - both in posts and by jumping into relevant discussions. The game changer? We created bottom-funnel content that tackled the exact problems our prospects were already talking about. Engagement shot up 3x and qualified leads started coming to us.
Had a B2B client whose LinkedIn organic reach was in the toilet. Turns out they were posting generic stuff that LinkedIn’s algorithm tagged as spam. We dug into their log files and found something interesting - LinkedIn was crawling their resource pages like crazy but completely ignoring the sales content. So we switched tactics. Started sharing actual industry data and research findings instead of the usual promotional posts. Their organic visibility doubled and they started getting way more inbound messages.