Я основатель стартапа в России и стремлюсь расширить свой бизнес в США, используя LinkedIn. Кто-то может поделиться советами по особенностям продвижения личного бренда для русскоязычных основателей? Что важно учитывать при создании контента?
We handled LinkedIn strategy for a Russian SaaS founder going after US enterprise clients. The breakthrough came from social listening - American decision-makers responded way more to content about their specific market challenges, not global tech trends. Once we stopped posting about Russian innovation and started analyzing US industry pain points through our founder’s lens, engagement jumped 180%. Bottom line: American audiences wanted our founder’s take on their problems, not ours.
Ran LinkedIn ads for a Russian cybersecurity founder going after US CTOs. Game changer: we ditched the personal background posts and focused on SOC2 compliance content instead. CTR went from 0.8% to 2.3%. Turns out American B2B folks want actionable expertise first - they don’t care about your story until you prove you know US regulations.
Had a Russian B2B founder trying to reach US C-suite executives. LinkedIn analytics showed us something interesting - posts using only English hashtags and posted during US hours got way better reach than anything with Cyrillic text or Russian references. The real kicker was in the reach data - LinkedIn’s algorithm was clearly limiting the geographic spread of mixed-language content, even though we were only targeting US audiences.
I ran email campaigns for a Russian fintech founder pitching US investors. American audiences responded 40% better when we led with metrics instead of the founder’s story. The breakthrough? A/B testing subject lines - ‘Moscow startup seeks funding’ vs ‘300% user growth in 6 months.’ Results-first crushed personal narratives every time. Lead with numbers, then add the human touch.
I worked with a Russian EdTech founder breaking into US markets. We learned to focus on universal business problems instead of regional differences. Rather than highlighting where the founder came from, we built content around their industry expertise and how they solve real problems. The game-changer was ditching generic top-of-funnel content about education trends and switching to specific case studies with actual results. This way, the founder’s skills did the talking first - credibility came before anyone cared about cultural background.