Ребят, изучаю кейсы успешных компаний, которые смогли зайти на американский рынок. Особенно интересуют Miro, PandaDoc и SEMrush. Кто знает, какие маркетинговые стратегии они использовали? Поделитесь опытом или ссылками на материалы.
Had a European B2B client burning $50k/month on Google Ads trying to break into the US. Their European campaigns were killing it, but the US was a disaster - 4x higher CPA. We were targeting way too broad at first. Switched to hyper-specific long-tail keywords around compliance and integration problems that US enterprise buyers actually search for. ROAS shot up from 1.2 to 4.8. Bottom line: what works in one market doesn’t just copy-paste to another.
When we expanded into the US SaaS market, we learned what the big players figured out ages ago: Americans trust what other customers say way more than your product pitch. Game-changer for us was ditching feature demos and letting our users tell their success stories instead. Engagement shot up 3x because we made customers the stars, not our platform.
We had a European client who couldn’t crack US expansion. Here’s what we figured out: don’t translate your existing automation - rebuild it from scratch for US buying cycles. Americans convert way faster but they want social proof right upfront. Our European welcome series took 14 days to close deals. The US version? We moved case studies from email 5 to email 2 and started closing in 7 days.
Had a European fintech client trying to break into the US market. Their bottom-funnel content was solid, but they kept posting when Americans were asleep. We switched the publishing schedule to match US business rhythms - budget cycles, fiscal planning seasons, that stuff. Conversions jumped because we finally caught prospects when they were actually shopping for solutions.
We ran a technical audit for a client trying to break into the US market and found something interesting. They were killing it globally but couldn’t crack US search results. The issue? Google was favoring sites with US-specific structured data - things like local business schema and USD pricing markup. We added region-specific schema and boom - organic visibility in their target US cities shot up 40% in two months.