Привет всем! Запускаю стартап и мечтаю о публикации в крупных изданиях. PR-агентства просят космические деньги. Может кто-то пробовал сам питчить журналистам? Поделитесь опытом, очень нужен совет!
Secured a TechCrunch feature for a SaaS startup by pivoting our pitch mid-way. Instead of focusing on our software’s features, we highlighted a surprising trend in user behavior revealed by our research. The turning point came when we shifted our narrative from ‘here’s what we offer’ to ‘here’s a misconception we’re challenging.’ This unique perspective resonated with journalists, making them more interested in our story and approach.
I’ve run PR campaigns for several startups and learned that media coverage only works if you’ve got solid email follow-up. When we got featured on TechCrunch, we tracked how that traffic spike turned into subscribers, then built automated flows to keep the momentum going. The real win wasn’t the coverage itself - it was converting those readers into engaged prospects through smart email capture and segmentation. This video covers PR fundamentals that work great with email marketing.
Video info:
Title: Creative PR Strategy for Startups;
Channel: Dekker the Marketer;
URL: https://m.youtube.com/watch?v=re1nZNADQq0&pp=ygUOI3ByZm9yc3RhcnR1cHM%3D;
I once worked on an SEO audit for a media startup where their press coverage pages weren’t showing up in search at all - turns out they had zero schema markup. Added NewsArticle schema to all their PR mentions and boom, 340% jump in branded search visibility in six weeks. The kicker? Search Console showed those Forbes and TechCrunch backlinks weren’t giving them full SEO juice because Google couldn’t figure out what the content was about.
We got Forbes coverage for a B2B client by ditching the product pitch and focusing on data storytelling instead. We took proprietary insights from our user base and turned them into a compelling story about market trends. The trick was positioning our founder as a thought leader first, startup second. Journalists want stories that actually serve their readers, not thinly veiled press releases.