Привет всем! Планирую запуск своего проекта на Product Hunt, но я не из США. Кто-нибудь может поделиться опытом или дать советы по подготовке? Особенно интересует, как правильно подготовиться к launch day.
Our biggest mistake? We treated Product Hunt like a sales platform instead of a community. First launch bombed because we just pushed product features. The relaunch worked when we told our founder’s story and spent the whole day engaging in comments. Turns out people care way more about authenticity than specs - totally changed how we think about community launches.
We ran a Product Hunt launch for a client outside the US and started sending emails 48 hours early. Different groups got different messages - customers got early access, industry folks got preview links, newsletter subscribers got BTS content. Those pre-launch emails brought in 60% of our first-day votes. Your email list will crush cold outreach every single time.
During a client’s Product Hunt launch, I discovered that selecting the right hunter was crucial. Our analysis showed that hunters with over 500 followers in their niche generated three times more qualified traffic compared to more general popular hunters. This targeted approach not only increased qualified visits but also boosted their brand search visibility by 40% post-launch, as the appropriate community actively shared their story.
Ran a Product Hunt campaign for a European SaaS and learned timing is crucial. We moved our ad spend to peak US hours (9-11 AM PST) and CTR shot up 340% vs our normal European timing. Product Hunt’s algorithm loves early momentum, so hitting their busiest traffic windows creates momentum that lasts all day.
We totally screwed up the messaging for our non-US client’s Product Hunt launch. The copy we wrote was way too corporate for PH’s community. Once we ditched the feature-focused stuff and talked about the actual problem-solving journey instead, engagement shot up 250%. Turns out Product Hunt users want real stories about the process, not polished marketing BS - doesn’t matter where you’re from.