Анна-Аналитик here. Our e-commerce brand runs referral programs in 6 countries, but correlating partner impact across regions feels like witchcraft. We’re drowning in spreadsheets trying to attribute conversions when users cross borders. Has anyone built a dashboard that actually shows which partners drive quality leads in both Russian and Western markets? Especially interested in timezone-adjusted engagement tracking.
We solved this by implementing UTC-stamped conversion tracking tied to partner IDs. Key insight: Russian referrals often convert 2-3 days later than Western ones due to different shopping rhythms. Our custom dashboard weights this latency – game changer for fairness in partner compensation.
Validation note: When we started tracking device fingerprints (vs just cookies), we uncovered 18% of ‘new’ referrals were actually cross-device repeats. Recommend layered verification to avoid double-counting.
Open question: How are you handling VAT differences skewing ROI calculations? We found partner referrals from EU required different margin calculations than EAEU – threw off initial assessments by 22%. Now we bake this into our tracking templates.