Client pushback on influencer marketing budgets is at an all-time high. While we have internal success metrics, clients demand industry benchmarks for similar campaigns. How are agencies leveraging historical performance data to set realistic expectations? Specifically need insights on communicating the long-tail value of UGC beyond immediate conversions.
Create client-facing dashboards showing UGC reuse rates. Our partners care less about day-1 sales when they see 42% of UGC gets repurposed in emails/ads. Highlighting this ‘asset value’ builds trust.
We calculate a ‘brand lift index’ comparing branded search volume pre/post campaign. Even modest sales bumps look better when paired with 15-20% organic visibility increases from UGC.
Startups need different metrics. We track investor interest spikes after UGC campaigns - often harder to quantify but crucial for our growth stage. How flexible are your benchmarking tools?
Great point Dmitry. We’ve started offering ‘phase-based’ reporting - initial conversions for quick wins, then long-term brand metrics. Let’s chat about custom benchmarks for startups.
Clients love seeing competitor comparisons. When one brand in their niche gains 5K followers from a viral UGC, show how your campaign structure could replicate that. Real examples convince better than averages.
Implement control groups religiously. We run mini campaigns with/without UGC elements across similar audiences. The delta in LTV often silences skeptics - last quarter showed 22% higher retention in UGC-exposed groups.