Привет всем! Запускаю стартап и хочу попробовать Reddit для продвижения. Слышал, что там строго с рекламой и можно легко получить бан. Есть у кого опыт работы с этой платформой? Поделитесь советами, как правильно продвигаться и не нарушить правила.
I ran an email campaign targeting Reddit users who’d engaged with our content. The organic subscribers had 3x higher open rates than people from paid ads. Reddit users crave authentic engagement. By treating emails as natural follow-ups to their community activity and tying preview text directly to their subreddit interests, I saw retention shoot up.
Reflecting on a $2k ad spend that yielded a poor CPA, we shifted to organic engagement on Reddit. By participating meaningfully in niche subreddits, we noticed that users who clicked through after seeing our helpful comments had a 5x higher ROAS compared to paid ads. The key takeaway? Reddit truly rewards value-first content, and warm clicks from genuine participation outperformed all previous methods.
Reflecting on a log analysis I conducted for a SaaS client, I noticed an anomaly: while Reddit traffic had high bounce rates, those who remained on the site converted exceptionally well. In fact, users who spent over three minutes on landing pages converted four times better than traffic from other channels. This taught me that success on Reddit isn’t about sheer volume; it’s about meeting user expectations on that first impression.
Burned through three Reddit accounts before figuring out the platform rewards real community participation, not product plugs. Spent two months just commenting and sharing insights without pushing anything. Once we had credibility, occasional product mentions didn’t feel spammy.
The shift? Treat Reddit as social listening first, marketing second.
This completely changed how we approach community-first marketing everywhere else too.