Я начинаю новый проект в США и хочу лучше понять конкуренцию. Смотрю на SEMrush, Ahrefs и SimilarWeb. Кто пробовал эти инструменты? Какой из них лучше показывает трафик и ключевые слова? Бюджет ограничен, так что нужен лучший выбор.
Working with a US e-commerce client, we found Ahrefs super helpful for uncovering what keywords competitors were using. Our main competitor had terrible open rates because their subject lines sucked. We A/B tested using their keywords and boosted our open rates by 30%. Turns out competitor analysis really does improve list hygiene and engagement.
For a SaaS client targeting US markets, SimilarWeb’s audience overlap feature was gold for understanding shared traffic sources between competitors. SEMrush gave us decent keyword data, but SimilarWeb showed us which content pillars actually drove qualified traffic to competitor sites. We used this to prioritize our BOFU content around topics that were already converting in our space instead of chasing vanity keywords.
Had this tough US market entry project where SEMrush’s organic research showed a competitor ranking for long-tail keywords we totally missed. Their SERP tracking revealed which competitor pages consistently hit featured snippets. They were using specific schema markup that Google loved for our industry. Completely changed how we structured our content after that.
We launched a B2B campaign targeting US decision-makers and used Ahrefs to check competitor backlinks. Found something crazy - our main rival was getting tons of referral traffic from industry podcasts we’d completely ignored. So we ditched traditional PR and went hard on podcast guest spots instead. Qualified leads doubled in three months. The real gold isn’t always in keywords - sometimes it’s in seeing where your competitors’ traffic actually comes from.
We were burning cash on broad keywords in our campaign until I checked SEMrush’s PLA Research to see what our competitors were actually bidding on. Turns out they were skipping the high-volume terms we thought were gold and hitting mid-tail product searches instead - 3x better conversion rates. Switched our whole keyword strategy and CPA dropped 40% in two weeks.