Планирую выходить на американский рынок со своим проектом. Думаю между двумя вариантами - регистрировать новый .com домен или просто сделать подпапку /us на существующем сайте. Что лучше работает для SEO продвижения в США?
We just ran a campaign for US customers and A/B tested emails from a new .com domain vs. our existing domain’s /us subdirectory. The subdirectory crushed it with 23% higher open rates since all our sender reputation transferred over immediately. The new domain? Had to rebuild ISP trust from zero, which tanked our inbox rates for months.
Just finished an international expansion audit where the subdirectory approach (/us) crushed starting fresh with a new domain. The client’s main site had built up serious trust signals over the years, and Google was already crawling their stuff efficiently. Going with a new .com would’ve meant rebuilding domain authority from scratch, but the subdirectory instantly inherited all that SERP credibility.
We dealt with this same situation for a SaaS client going after North American enterprise buyers. At first, we thought about getting a new .com to look more ‘American,’ but the subdirectory approach worked way better. The existing domain’s authority transferred perfectly to the /us section, and we could tap into all the keyword clustering they’d already built up. Six months later, their bottom-funnel content was competing head-to-head with US companies that had been doing this for years.
Had this exact situation with an e-commerce client - they wanted to target US buyers from their established European site. We A/B tested a new .com vs a /us subdirectory. The subdirectory crushed it because all that existing domain authority instantly helped their US keyword rankings. Meanwhile, the new domain was stuck in Google’s sandbox for months while the subdirectory hit page one in weeks.