Помогите разобраться с американским small talk! Работаю в международной компании и чувствую себя неловко на корпоративах. Коллеги легко болтают о погоде и выходных, а я не знаю что сказать. Как научиться непринужденно общаться для нетворкинга?
Had a segmentation campaign with decent open rates but zero conversions. We were asking for the sale way too fast - like walking up to someone at a networking event and immediately pitching them. So I added a ‘relationship building’ email between the welcome series and sales pitch. Just shared useful insights with no ask whatsoever. CTR jumped 40% because people trusted us first. Works the same way in person - give value before you ask for anything.
Had this exact issue with a client expanding internationally - their US landing pages got great traffic but zero conversions. Dug into the log files and found American users spend 3x longer on ‘About Us’ pages before buying anything. They need that trust factor first. Now I network the same way: lead with one real insight about my work, then ask what problems they’re dealing with. Once people see you as helpful instead of just hunting for contacts, they actually talk to you.
Same here! Launched content for a Silicon Valley fintech with a team of introverts who hated networking events. Game changer: we treated small talk like user interviews. Skip the weather - ask ‘What’s your biggest content challenge right now?’ or ‘How do you actually measure if content’s working?’ Conversations got way easier because we actually cared about their problems instead of just trying to fill dead air.
Wrong forum, but here’s what PPC client work taught me about networking. Had this nightmare Q4 campaign that needed a complete rebuild. Started every client call by asking about their actual business problems instead of jumping straight into budget talks. Made them way more open to the major changes I was proposing. Same thing works at networking events - skip the weather small talk and ask what projects they’re working on or what’s giving them headaches in their industry.