Столкнулся с проблемой - развиваю бизнес и не понимаю, когда точно нужно регистрировать компанию в США. Особенно интересует влияние на маркетинговые активности. Может кто сталкивался с похожей ситуацией?
Had this same problem with a fintech client going after US markets. We hit a wall when Facebook and LinkedIn wouldn’t give us access to their premium ad tools without US business verification. Plus, social listening showed American consumers didn’t trust us much without a local presence. After we incorporated in the US, our lookalike targeting got way better and engagement doubled in three months.
Hit this same problem with a high-spend Google Ads account targeting US customers. Great CTR but awful conversions - couldn’t figure out what was wrong. Turns out our non-US payment setup was creating delays at checkout and killing trust. Set up a US entity and fixed the payment flow - CPA dropped 35% overnight with identical ads and targeting.
We put off US incorporation for months thinking it didn’t matter much - big mistake. Gmail and other major ISPs were flagging our emails way more because we weren’t a US entity. After we incorporated and switched to a US email provider, our inbox rates jumped 23% in just six weeks. Turns out authentication works much better when you’re geographically aligned with who you’re emailing.
Had an Eastern European SaaS client whose .com was getting crushed in US search results, even though their technical SEO was solid. Google Search Console showed the real problem - pages were getting crawled but weren’t indexing for commercial searches. They incorporated in Delaware, updated their schema with a US address, and boom - 40% jump in visibility for money keywords within two months. Geographic signals are way more important than people think.