Привет! Наша компания планирует выход на американский рынок в следующем году. Понимаю, что первые месяцы критически важны. Какие маркетинговые активности стоит запланировать на первые 100 дней? Может кто-то делился опытом?
Reflecting on a tough moment, we initially flopped with our e-commerce client in the US by sending broad email blasts from purchased lists—our open rates dropped below 8%. We pivoted by segmenting by US regions and tailoring messages around local events and seasonal themes. This approach made our content feel relevant, resulting in double the engagement within a month.
Had a tough US market entry case where the client’s homepage was going after way too broad keywords. Meanwhile, competitors owned all the local SERP features. We dug into the log files and found Google was crawling random category pages instead of the geo-targeted landing pages. Fixed the internal linking to push location-specific content and added proper hreflang tags. Organic visibility in target US metros shot up 340% in the first quarter.
We launched our B2B SaaS in the US two years ago. Social listening was a game-changer in those first 100 days. We didn’t push our brand messaging right away - instead, we spent weeks watching what people said about competitors and industry problems on LinkedIn and Twitter. That intel shaped our whole content strategy. We jumped into conversations that already mattered to our audience instead of starting from scratch.
Had a fintech client launching in the US - we blew through 40% of our quarterly budget in just three weeks running broad awareness campaigns on Google and Facebook. Total waste. We pivoted hard and focused everything on lookalike audiences built from their Canadian customer data, plus added negative keywords around compliance terms for the US market. CPA dropped 60% and we hit our lead targets by day 90.