Планируем выход на американский рынок, но понятия не имеем кто там наши конкуренты. С чего начать исследование? Какие инструменты использовать для анализа местных компаний? Буду благодарен за практические советы.
We hit this same issue expanding a European client into the US. Started with social listening to see which brands owned the conversation around our keywords. The game-changer was diving into competitor UGC patterns and engagement rates - showed us who the real players were and how Americans actually engage with similar brands. Used that sentiment data as our positioning roadmap.
Had this tricky US market entry project where log file analysis showed something weird. We skipped the obvious competitors and looked at who was stealing our SERP space for long-tail searches. Biggest surprise? Our real threat wasn’t direct competitors - it was adjacent categories ranking for our commercial keywords. Completely flipped our content strategy once we figured that out.
We cracked the US market for a SaaS client by digging into competitors’ email signup flows. Signed up for 30+ brands in similar spaces and reverse-engineered their lead magnets and automation sequences. The big breakthrough? We mapped out their nurture sequences and found two major players using the exact same 7-day onboarding flow. Turns out they were using the same email platform - probably the same consultant too.
Had this same problem with a fintech client last year. We figured out the US market by digging into ad auction data to see who kept outbidding us at different times of day. The game-changer was matching competitor spending patterns with seasonal trends - found three hidden competitors we’d never have spotted with regular research.