Привет всем! Планирую выход на американский рынок со своим продуктом. Кто знает, какие сферы сейчас наиболее перспективны для восточноевропейских компаний? Буду благодарен за советы и личный опыт.
I worked on segmentation for an Eastern European dev tool trying to break into US markets. Here’s what surprised us - we got way better engagement targeting mid-tier cities rather than Silicon Valley. Our best converting automation was a 5-email sequence that played up European engineering standards and GDPR compliance experience. Open rates jumped to 34% vs just 19% when we pitched ourselves as the cheap option.
Ran campaigns for three Eastern European SaaS companies going after US markets last year. Fintech and cybersecurity gave us the lowest CPA - around $45 vs $120+ in ecommerce (which is totally oversaturated). Healthcare tech shocked us with 4.2x ROAS once we figured out compliance targeting. The trick was finding niches where Eastern European tech expertise could command premium prices instead of racing to the bottom.
Did a deep SERP dive for an Eastern European client going after US markets. Found something interesting - B2B software niches had way lower domain competition (15-25) vs consumer stuff (45+). The real goldmine was in their logs though. US enterprise searches for ‘automation tools’ and ‘data analytics platforms’ got 3x better organic CTR when we pushed European data privacy standards and technical expertise instead of competing on price.
Working with an Eastern European logistics platform taught me something weird about breaking into new markets. We started with broad top-funnel content about ‘supply chain solutions’ and got absolutely nothing. Then we switched to detailed content on ‘European manufacturing partnerships’ and ‘cross-border compliance automation’ - our bottom-funnel conversions shot up 280%. Turns out American mid-market companies didn’t want another vendor. They wanted actual European operational know-how.
We tracked social media for three Eastern European brands targeting Americans and found something weird. The wellness tech space had tons of chatter but barely any brands jumping in - low competition, high opportunity. Our sleep app client crushed it by diving into existing health communities instead of starting fresh. Americans were already talking about European wellness stuff, so we just joined those conversations naturally.