Работаю с американцами уже полгода. Они часто спрашивают, откуда я. Не знаю, как лучше ответить, чтобы не испортить отношения. Кто-нибудь сталкивался с подобным? Поделитесь своим опытом.
We faced the same issue with Eastern European clients targeting US audiences. The game-changer? We stopped hiding our location and made it our selling point in social listening reports. US partners actually preferred hearing ‘I’m based in [country], working across time zones’ - it made us look genuinely global instead of trying to fake being local.
Had this exact issue with email campaigns for US-European clients. A/B tested our signature blocks - one version hid our location, the other said ‘Based in [country], serving global markets.’ The honest version got 15% more replies from American prospects. Being upfront about where you’re located beats pretending to be local.
Had a multinational client whose Russian subdomain was tanking in US search results, even though their content was solid. Dug into the log files and found American users were bouncing because the geo-targeting was confusing them. Fixed it with proper hreflang tags and made the team’s location crystal clear in the schema markup. US partner traffic jumped 40% after that. Being upfront about where you’re based really matters for international SEO.
Had this exact situation with a Fortune 500 client who wasn’t sold on our remote setup. Instead of avoiding the location topic, I straight up said ‘We’re based in [country] but we specialize in US markets.’ Three months later, their Google Ads CPA dropped 32% because our outside perspective caught things their previous local agency completely missed. Being remote actually became our biggest advantage.