У нас команда из России, но работаем с международными клиентами. Друзья советуют не акцентировать внимание на происхождении из-за политической ситуации. Как вы считаете, стоит ли указывать страну на сайте или лучше обойтись без этого?
Had a client with a Russian dev team who didn’t want to mention where they were based. We A/B tested subject lines - technical expertise vs. location mentions. Expertise-focused emails got 35% higher opens and way better engagement from international leads. People care about skills, not where you’re from. Changed how we handle team positioning in our campaigns completely.
We ran into this exact thing last year. Removing geographic identifiers actually boosted international SERP visibility for a team with the same concerns. The trick was focusing on expertise-based schema markup instead of location signals. After we dug into their log files, organic traffic from target markets jumped 40% when they shifted content to highlight industry credentials and case studies rather than where the team was from. Cultural positioning really matters for international branding too.
Search engines rewarded authority signals over geographic relevance for B2B services - that’s become our standard approach now.
Had this exact issue with a fintech client in 2022. Their Russian dev team was worried about being transparent about location. Turns out we were overthinking it - clients cared way more about track record than geography. We switched the content focus to technical skills and compliance expertise instead of team backgrounds. BOFU conversions jumped 25% when prospects started looking at what they could do, not where they’re from. Sometimes it’s better to just leave location out of the story entirely.
Had this same issue with a client two years ago. Their Eastern European team was worried about visibility, but we shifted focus to expertise and results instead of location - performance actually got better. We led with case studies and specialized knowledge as differentiators. The trick was putting the work front and center in ads and landing pages, not where they’re based.
Had a SaaS client with the same issue - their dev team didn’t want to reveal where they were located. We ran sentiment analysis on their social mentions and found something interesting: people responded way better to content about technical problem-solving than team backgrounds. Once we switched to expertise-focused stories, our lookalike audiences got much better. Prospects started engaging based on what the team could actually do instead of making location-based assumptions.