Планирую запустить продвижение в США через инфлюенсеров, но не знаю с чего начать. На каких платформах лучше искать? Были ли у кого-то случаи обмана? Поделитесь опытом, пожалуйста.
We found this out the hard way expanding into the US - micro-influencers with 10K-50K followers crushed the ROI of mega-influencers. Game changer was using social listening tools to find people already talking about our niche organically, instead of cold pitching random influencers. The real advocates were already out there discussing our industry - we just had to track them down.
Last year we ditched influencer partnerships and started building email lists from their audiences instead. We’d offer lead magnets through their stories, then hit those subscribers with automated sequences. Email converted 3x better than direct influencer posts since we controlled the messaging and timing. Turning borrowed audiences into owned media - that’s what actually moved the needle for us.
When we launched our SaaS in the US, engagement metrics beat follower counts every time. One campaign taught us to check comment quality and response rates before any partnerships - fake engagement was way easier to spot than we thought. The real breakthrough? We ditched broad lifestyle influencers and focused on industry creators who actually used tools like ours.
Had this weird case where influencer traffic wasn’t converting at all. Dug into the UTM data and found something crazy - people from different platforms acted completely different after visiting our site. Instagram users? They’d visit and forget we existed. But YouTube viewers were searching for our brand 400% more within two days. Here’s the kicker: all those YouTube-driven branded searches actually boosted our SEO rankings because Google saw it as a relevance signal.