Запускаю проект в Америке и совсем не знаю местный рынок. Уже месяц пытаюсь найти клиентов, но результат почти нулевой. Может кто подскажет проверенные площадки и методы? Буду благодарен за любые советы из личного опыта.
When we launched our fintech startup in the US, our content had zero American regulatory context - prospects noticed immediately. We scrapped everything and rebuilt our top-funnel content around US compliance pain points, then created bottom-funnel case studies with actual American companies and their real metrics. Switching from generic feature content to localized regulatory insights tripled our qualified demo requests in six weeks.
We ran a three-month SEO audit for a European SaaS company breaking into the US market. Their geo-targeting was a mess - hreflang tags pointed to .com/us URLs that weren’t even indexed, and their schema markup still showed European addresses. Fixed the geo-signals and tweaked for local search patterns. US organic traffic jumped 340% in eight weeks.
We hit the same wall breaking into the US market two years back. Game changer was lurking in niche Facebook groups and Reddit threads where our people were already venting about their problems. We didn’t pitch - just dropped genuinely useful stuff and built real connections first. That trust turned into our first 80 clients over four months. Way slower than cold outreach, but those customers stuck around 3x longer.
One B2B client blew $15k on Facebook and Google with zero results - we were targeting way too broad. Everything changed when we switched to hyper-local Google Ads for specific metro areas with city-focused copy. CPA dropped 60% and conversions finally started rolling in. The US market loves ‘we’re local’ messaging way more than generic national stuff.
Same thing happened to us when we launched in the US last year. We ditched the broad platform approach and went straight to targeted email sequences using LinkedIn Sales Navigator exports. Game changer was A/B testing personalized preview text - we’d mention specific company challenges instead of generic industry problems. Open rates shot up from 12% to 31%, and we got our first 50 clients in two months just from that workflow.