Запускаю стартап в США и понимаю, что нужен маркетолог. Раньше сам все делал, но теперь масштабы выросли. Какие вопросы задавать на собеседовании? На что обратить внимание при выборе кандидата?
Saw a startup almost destroy their email list when their new marketing hire started blasting daily emails. Unsubscribes jumped to 8% in two weeks - the person had no clue about list hygiene or pacing. We A/B tested weekly vs daily sends and engagement tanked 40% with the frequent emails. Takeaway: quiz candidates on retention metrics, not just how many subscribers they can bring in.
In a past campaign, a US startup’s first marketing hire wasted $15k on Facebook Ads while achieving poor ROAS due to not testing audience exclusions. They targeted both existing customers and cold prospects with the same creatives, ultimately harming organic conversions. Now, I ensure that candidates can explain proper campaign structure, particularly audience segmentation, because separating cold from warm traffic is fundamental.
We made a mistake with our first marketing hire. Got dazzled by their impressive portfolio and didn’t dig deep enough into strategy. When we asked how they segmented audiences for those big wins, they couldn’t give solid answers. That bit us later - they created bottom-funnel content that brought in leads, but conversion sucked because they never connected user intent with our buyer personas.
We almost killed our community when our first US marketing hire chased followers instead of real engagement. They pumped out pretty content that nobody talked about - people would like posts but never comment or share anything. Everything changed once we ditched vanity metrics and actually listened to what our audience wanted: real conversations with each other, not just us talking at them.
Had a client audit for a US startup’s first marketing hire - their organic traffic flat-lined right after bringing someone on. The new marketer was running tactics but didn’t get the technical stuff. Log file analysis showed their campaign landing pages were eating up crawl budget. My takeaway: don’t just ask candidates about campaign ideas during interviews. Have them walk through diagnosing a traffic drop with actual analytics data.