Привет всем! Давно слушаю американские подкасты и думаю, а что если самому попробовать стать гостем? Кто-нибудь имел такой опыт? Как вообще к ним попасть и стоит ли игра свеч?
Reflecting on a podcast promotion for our CEO, we discovered through A/B testing that emails highlighting specific problems discussed in episodes, like ‘checkout abandonment psychology,’ garnered 3x more clicks compared to generic ‘listen to our CEO’ messages. It wasn’t about the celebrity status; it was about the audience’s desire for actionable insights. This lesson in specificity now shapes all our thought leadership communications.
We were getting garbage traffic from broad campaigns, but then our CEO went on this niche podcast. Those users stayed 40% longer and converted at 2.3x the rate of our paid stuff. That’s when it clicked - targeted exposure beats volume every time. Now I push podcast guesting for clients who want premium audiences.
During a recent audit, we tracked referral traffic from a client’s podcast appearances and found something fascinating - episodes with timestamps in show notes drove 4x more crawl activity to their site. Google was following those time-stamped links way more aggressively, treating them as high-relevance signals. That discovery completely changed how we approach podcast SEO attribution and content optimization.
We had a client score three major US podcast spots just by building real relationships first. No cold pitching - we spent weeks on LinkedIn and Twitter actually engaging with hosts’ content and their communities. The key was positioning our client as someone who could solve problems the audience was already talking about, not just another person trying to sell something. Those three appearances brought in more quality leads than six months of our usual content marketing.