Привет всем! Запускаю проект в США и мучаюсь поиском хороших фрилансеров. На каких платформах лучше искать? Может у кого есть опыт работы с американскими подрядчиками? Поделитесь советами, пожалуйста.
We went through three copywriters on Upwork before figuring out our problem - we kept hiring based on location instead of actual skill. Started giving small test assignments to writers anywhere in the world, and our best one ended up being from Eastern Europe. Guy wrote better American copy than the US-based writers we’d tried. Turns out understanding the market beats being physically located there.
Email bounce rates dropped 40% once we found copy that actually connected with our US audience.
We expanded a dental SaaS campaign to the US and our Facebook ads bombed. Our overseas designer totally missed what Americans respond to visually. I learned to ask contractors for three different creative approaches during hiring. One designer immediately knew to use real patient testimonials instead of stock photos - that’s when I knew they got it. Our CTR shot up 2.3x after we made the switch.
We launched a US campaign last year and the contractor quality from freelance platforms was terrible at first. Game changer? We started using social listening to find creators who were already talking authentically to our target audience. Forget portfolios - we just watched who was actually sparking real conversations in our space. Their engagement rates told us everything we needed to know.
Launching our SaaS for US enterprise clients, we made a huge mistake - we picked contractors based on what they claimed to know, not whether they actually understood our buyer journey. So we created a content brief that made them prove they got our bottom-funnel pain points. The contractor who really nailed what our decision-makers were thinking became our main partner, even though their portfolio was the smallest.