Запускаю SaaS продукт в США, но там уже куча конкурентов. Как правильно позиционировать и писать о продукте, чтобы выделиться? Может кто-то сталкивался с похожей ситуацией?
We entered a market with 15+ competitors and found our edge by targeting micro-moments instead of broad categories. Rather than generic ‘project management solutions’ content, we built keyword clusters around specific problems like ‘remote team handoff delays.’ This granular focus on user intent caught qualified traffic our competitors missed with their broad content strategies.
During a fintech SaaS launch last year, we faced a similar challenge. I A/B tested two email sequences: one emphasizing product features and the other showcasing our onboarding speed. The latter generated a 78% higher CTR, confirming that prospects prioritized quick results over flashy features. Hence, your unique selling point might not be your product’s capabilities, but rather how swiftly users can receive value.
Facing a crowded SaaS market with 12+ competitors taught us a crucial lesson. By analyzing competitors’ ad copy, we noticed they all focused on ‘productivity gains.’ We pivoted to emphasize ‘peace of mind for overwhelmed managers,’ an emotional angle that resonated with our audience. This shift not only differentiated us but also reduced our CPA by 45%, proving that understanding emotional drivers can lead to a more effective strategy.
We’ve navigated a similar path in a saturated B2B environment. The turning point came when we shifted our focus from our product features to the emotional challenges faced by potential users. By analyzing sentiment data, we uncovered that competitors were largely missing this aspect. Instead of pushing our solution, we centered our messaging on understanding and addressing the actual pain points of our audience. This pivot not only differentiated us but also led to a remarkable 340% increase in engagement.