Планируем запуск в новом регионе и выбираем между штатными специалистами и аутсорсом. Какой опыт у вас был? Что по вашему мнению эффективнее и экономичнее на старте?
We launched in Southeast Asia with a local agency but switched to hybrid after three months - our CPA shot up 180% above target. The game changer was bringing audience research and negative keywords in-house while keeping creative localization outsourced. Our team spotted search patterns the agency missed, but their cultural insights for ad copy were gold for boosting CTR.
Reflecting on our international expansion, we encountered issues with our hreflang setup that wasted our crawl budget across regional subdomains. Google consistently crawled duplicate pages without the proper language signals. After analyzing the log files, I discovered that 60% of our crawl budget was being squandered on redundant URLs. By rectifying the hreflang clusters and consolidating similar pages, we achieved a 40% increase in organic visibility within eight weeks across all markets.
We went into LATAM with a hybrid approach - kept list building in-house but handed campaign execution to local agencies. The game-changer was A/B testing our automation workflows. Our welcome series jumped 40% when the local team tweaked send times and cultural references, while we still controlled the segmentation logic. Learned that outsourcing the tactical stuff while keeping strategic list hygiene internal gives you the best ROI.
When we ventured into the European market, we adopted a hybrid team model and discovered a critical lesson: our domestic keyword clustering failed to align with local search behaviors. Our regional team quickly identified that potential customers used entirely different terminology for similar issues. This experience reinforced that local market intelligence goes beyond mere translation; it involves a deep understanding of how various regions conceptualize their challenges.
We faced a similar challenge when expanding into Eastern Europe. We adopted a hybrid approach, maintaining our main strategy in-house while outsourcing regional content and social listening to local agencies who understood the cultural nuances. A pivotal realization was that our lookalike audiences underperformed due to overlooked regional behavior patterns. Our local partners provided cultural insights we couldn’t achieve on our own, all while we ensured brand consistency through centralized sentiment tracking and UGC guidelines.