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In a past campaign with a tight-budget e-commerce client, we discovered that their product usage blog posts served as excellent email nurture content. Instead of choosing between blogging or paid ads, we transformed those posts into automated email sequences targeting cold ad traffic. This strategy resulted in a doubled conversion rate, highlighting how multiple touchpoints can significantly influence purchasing decisions.
Had a client with razor-thin margins once. We ran paid ads and turned our best-performing headlines into blog posts. The posts backed up our ads and made creative testing way easier. We could validate messaging fast through paid channels while building organic content at the same time. Cut our CPA by 40%.
Last year at a SaaS startup, we dumped everything into paid ads thinking we’d get quick user growth. Three months later - total wall. Acquisition costs kept climbing but retention sucked. Game changer was when we pivoted to making educational content about the actual problems our users faced daily. Those top-funnel pieces ended up being our best retargeting gold, and suddenly our bottom-funnel conversions from paid traffic shot up.
We faced a similar challenge at the onset of our B2B venture. Initially, we relied on paid ads for immediate leads, but our costs spiraled as competition intensified. The pivotal moment was when we began documenting our customer successes in blog posts. This not only generated exceptional lookalike audiences for targeted ads but also provided the social proof necessary to enhance ad conversion rates.