Запускаем продукт в новой стране и честно говоря немного паникую. Данных много, но не понимаю, на чем сосредоточиться в первую очередь. Какие показатели критичны для того, чтобы понять, зайдет продукт или нет?
Been there! We panicked expanding into Eastern Europe last year. Game-changer was ditching vanity metrics and diving deep into social listening for sentiment analysis. Watching how people actually talked about our category vs competitors showed cultural stuff that conversion data completely missed. Those conversations told us what messaging would work months before any traditional metrics could.
Same thing happened when we launched in APAC - burned through budget chasing impressions and clicks at first. Week 2, I started obsessing over cost-per-acquisition by traffic source. Turns out display campaigns had 4x higher CPA than search, but we’d been splitting budget equally. Moved 70% to search within the first month and turned a bleeding account into our most profitable region.
When we expanded into Southeast Asia, time-to-first-engagement became our best predictor. If users didn’t touch our main feature within 72 hours, 85% churned by month two. We caught this pattern at week 6 - way before cohort data was useful. Tracking those tiny conversions in week one showed us onboarding issues we’d missed, stuff tied to cultural expectations we hadn’t thought about.
When we launched in Germany, I was fixated on overall engagement until week 4 - that’s when I broke down new subscriber behavior by where they came from. Email subs from organic content had 67% higher lifetime value than paid social signups, even though social brought in 3x more people. Breaking down our automation workflows by channel became how we decided where to spend our budget.
Last year during a tough market entry audit, organic visibility for local long-tail keywords became our best early indicator of market fit. Paid metrics were all over the place, but SERP positions for location-specific product searches showed us real demand patterns. Rankings started climbing in week 8 - right when conversion rates stabilized. Local search intent was the smoking gun we’d been looking for.