Думаю о поездке на конференцию в США. Кто ездил - реально ли стоит потраченных денег и времени? Как лучше готовиться к таким мероприятиям, чтобы получить максимум пользы?
Had a SaaS client who hit five US conferences with zero pipeline results at first. The game-changer? We ditched the generic thought leadership fluff and started posting detailed breakout session takeaways within 24 hours. That real-time, niche content pulled in the exact decision-makers they’d just met, finally turning those conference dollars into bottom-funnel conversations.
Had a client at a US conference where we dug into their log files afterward. Tons of crawl activity hit their landing page, but the Core Web Vitals were terrible. They missed out on hot prospects - 60% of mobile visitors bounced during the event. Pretty sure those were people who visited the booth and then tried to check out the page on their phones.
Just wrapped campaigns for a client who hit three US conferences last quarter. We tested pre-conference ads targeting attendee lists against post-conference retargeting of booth visitors. Post-conference audience converted 40% better, but here’s what really worked - CPA dropped 60% when we added conference-specific landing pages referencing their booth conversations. Those warm leads just needed proper follow-up.
We handled email campaigns for a client who hit three US conferences in one quarter. Game-changer was segmenting follow-ups by how deep their conversations went, not just booth visits. Those meaningful lobby chats converted 4x better than regular lead magnets. Bottom line: your conference contacts are warm prospects - automate them that way, not like cold leads.
We tracked social media during a client’s conference last year and found something wild: the real value came from random lobby chats, not the big presentations. Posts about informal meetups got 3x more engagement than official keynote stuff. Game-changer was thinking of it as community building instead of just another learning event.