Всем привет! Недавно пытался выйти на одного директора, но холодные сообщения в LinkedIn игнорирует. Может у кого есть опыт, как лучше получить знакомство через общих знакомых? Поделитесь советами по теплым интро.
Similar challenges arose during our attempts to connect with C-suite executives for a B2B campaign last year. Cold outreach yielded poor results until we leveraged social listening tools to identify mutual connections. Instead of direct pitches, we first engaged with their content, which established rapport. Then, we asked warm contacts to facilitate introductions, ensuring they highlighted specific shared interests or challenges. The key was to provide our mutual connections with compelling reasons that illustrated the benefits for both parties in making the introduction.
In a recent SaaS expansion campaign, we discovered an effective approach: mapping our content to target audiences’ specific work challenges. By developing bottom-funnel content that directly addressed their pain points, we enabled mutual connections to share it, providing context on how it could solve their issues. This strategy proved far more effective than direct pitches, as the content offered real value to our warm introductions.
We ran a tough B2B tech campaign targeting CMOs and our cold outreach was dying at under 2% response rates. Then we flipped the script - started hitting our target list with LinkedIn ads first. After they’d seen our brand 3-4 times through paid ads, our warm intro requests through mutual connections shot up to 23% acceptance. That pre-exposure made all the difference - suddenly the intros felt strategic instead of random.
We faced a similar issue when trying to reach enterprise decision-makers through cold LinkedIn messages. To improve our results, we shifted to email sequences that highlighted mutual connections found in our CRM data. By incorporating mentions of these shared contacts directly in the preview text, we saw our response rates soar from 3% to 18%. Those credibility signals made a significant difference even before the emails were opened.
In a previous case with a B2B client struggling to reach executives, we discovered that their targets were actively researching competitors ahead of meetings. By creating content addressing “[competitor] vs [our brand]” searches, we ensured visibility in their research results. When the sales team secured warm introductions, prospects already had context about our brand, making conversations feel more strategic and less forced.