Недавно столкнулся с проблемой при работе с американскими клиентами. Оказывается, в США можно легко нарваться на судебный иск даже за обычные маркетинговые активности. Кто знает конкретные примеры таких “подводных камней”? Поделитесь опытом, пожалуйста.
We learned this the hard way with a wellness brand campaign. Our UGC initiative collected health testimonials without proper disclaimers - big mistake. The FTC came knocking since user posts about health benefits need clear disclosure language. Social listening caught it early, but it showed us that even genuine community conversations can create compliance problems when you’re facilitating claims about regulated products.
During an e-commerce audit, we found the client’s auto-generated product descriptions were scraping competitor content. This created duplicate SERP snippets across multiple domains. They thought they’d found a scaling win, but it was actually killing their schema markup effectiveness. Log file analysis revealed the pattern. After we implemented unique product schemas, organic CTR jumped 23%.
We got burned creating comparison guides for a SaaS client. Made specific performance claims about competitors without the data to back it up. Legal caught it during review - turns out even stuff that sounds factual can get you sued if it hurts someone’s reputation. Now we just compare features and let prospects figure out the performance differences themselves.
Had a client get slammed with CAN-SPAM violations because their transactional emails were missing physical addresses. Turns out even basic shipping confirmations need those compliance elements - not just the promotional stuff. We had to rebuild their entire email template library and redo the segmentation strategy, but honestly it boosted their deliverability rates in the end.
Almost got slapped with a trademark lawsuit running Google Ads for a fintech client. We’d been bidding on competitor brand names without checking if their trademarks covered financial services. Our legal team spotted it during a monthly audit, but lesson learned - you need to screen keywords for trademark issues in regulated industries, especially when those juicy competitor terms look so tempting for your CPA targets.