У меня есть трафик на сайт из США, но конверсии почти нет. Посетители заходят, смотрят, но не покупают. Может кто сталкивался с похожей проблемой? Что может отпугивать американских покупателей?
Had the same issue with an overseas client going after US traffic - tons of organic visibility but terrible conversions. Turns out their checkout was the problem: no familiar payment options and hidden shipping costs. Added PayPal, Apple Pay, and upfront shipping calculators. Conversions shot up 340% in two weeks. Perfect SEO means nothing if you screw up localization.
Had the same situation with an e-commerce client selling to US customers from overseas. We A/B tested our abandoned cart emails and found the game-changer. The generic recovery emails were only converting at 2%. So we rewrote them with US-style urgency language and threw in reviews from verified US buyers. Boom - cart recovery jumped to 14%. Turns out American customers need way more trust signals than we thought.
We’re a European SaaS selling to US enterprise clients. Our content was technically solid but totally missed the mark culturally. Americans want direct value props and social proof right away - we were burying the benefits in long explanations. Fixed our content to lead with immediate ROI stories and threw in US case studies. Qualified demo requests tripled in a month.
Hit this same issue with a client running Google Ads to US audiences from Europe. Traffic looked good but CPA was awful. Turns out the ad copy mentioning “international shipping” was tanking conversions before people even reached the landing page. We switched to US-focused ads highlighting local benefits and testimonials. ROAS jumped 280% in three weeks just from changing the messaging.