Столкнулся с проблемой продвижения продукта в США. Американцы с недоверием относятся к брендам из нашей страны. Какие стратегии помогают преодолеть этот барьер и завоевать доверие на американском рынке? Поделитесь опытом.
Had this same issue with an Eastern European fintech trying to reach US millennials. The fix? We ditched talking about where the company was from and let happy American customers do the talking instead through UGC campaigns. Found early adopters who actually loved the product using social listening, then built lookalike audiences based on their profiles. Changed the whole vibe from ‘foreign company pushing their product’ to ‘people like me sharing something good.’
Had a SaaS client from a no-name market - learned that results beat geography every time. We didn’t try to explain away their location. Instead, we built content around their tech advantages and compliance expertise. The game-changer? We ditched the company intro stuff and wrote problem-focused pieces that showed they really got US regulatory headaches. Once American prospects saw that level of expertise solving their exact problems, nobody cared where the company was based.
Had a Central European brand tanking in US search results. Turns out their geo-targeted schema was killing them - users saw the foreign address in rich snippets and bounced immediately. Search Console made it obvious. We ditched that approach and loaded up the structured data with US customer testimonials and local case studies instead. CTR shot up 28% once we stopped fighting user expectations and matched the content to what they actually wanted to see.
Worked with a Baltic SaaS company getting crushed with 2% open rates on cold outreach to US prospects. We A/B tested sender addresses - one from their .eu domain, another from a fresh .com with US-based SMTP. The .com version hit 18% open rates with identical subject lines and content. Trust starts before they read your first word.
Had this exact issue with a Southeast Asian e-commerce client going after US customers. Game changer was ditching the whole ‘prove we’re legit’ approach and just partnering with known US fulfillment centers and payment processors. Started geo-targeting ads with ‘2-day US shipping’ and ‘Stripe payments’ right in the headlines. CPA dropped 40% - turns out people just want to see familiar names instead of googling some random international brand.