Привет всем! Очень интересно послушать реальные истории успеха наших коллег, которые смогли пробиться в крупные американские компании. Поделитесь, пожалуйста, своим опытом или историями знакомых. Как проходил переход, какие были трудности?
Had the exact same issue with a US client after they moved from European markets. The game-changer was digging into the log files - turns out American users search completely differently, even for the same keywords. Stuff that ranked #1 in Europe got buried on page 3 because US search results favor totally different content angles. Fixed it by rebuilding our schema markup to match how locals actually search.
Switched to a US fintech after three years running Eastern European accounts. The language wasn’t the issue - it was dropping those aggressive bidding tactics that worked back home. US campaigns need way more patience with optimization. Game changer was treating each market’s users like totally separate data sets. Once I stopped forcing old playbooks on new audiences, my CPA dropped 40%.
A big US SaaS client showed me that American B2B buyers want totally different content depth at each stage. Our top-of-funnel stuff that killed it in Europe felt way too shallow here. We rebuilt our whole editorial calendar around much more detailed user intent mapping. The game-changer was treating each bottom-funnel keyword cluster as its own content pillar instead of grouping them together.
Switched from European email campaigns to a major US retailer and got slapped with reality fast. Our welcome series tanked hard - 12% opens compared to 35% in Europe. Americans don’t want relationship building, they want value NOW. We chopped our 5-email welcome flow down to 2 emails with straight product recs. Opens shot up to 28% and first-week conversions doubled.