Недавно наткнулся на интересное интервью с предпринимателем, который смог успешно релоцировать свою компанию в Америку. Делится реальным опытом переезда бизнеса, документооборотом и подводными камнями. Может кому-то будет полезно почитать.
Had a client moving from Europe to the US who couldn’t figure out why their email performance tanked. Turns out they were still sending at 9 AM European time - which meant Americans were getting emails at 3 AM. We A/B tested different send times and shifting to 10 AM EST boosted open rates by 35%. Don’t just translate your content when you relocate - fix your timing to match when people actually check their email.
Had the exact same geo-targeting mess with an e-commerce client who relocated last year. Google Ads kept hitting wrong audiences even after we changed location targeting - turns out the old campaign history was still weighted toward their original market. We finally said screw it and rebuilt everything from scratch instead of trying to fix the existing campaigns. CPA dropped 40% in two weeks once we ditched all that historical baggage.
Had the exact same issue with a fintech startup moving from Eastern Europe to the US. Their biggest mistake? They kept pushing regulatory compliance content that worked back home, but Americans wanted transparency and real community discussions instead.
We did some social listening and found something wild - US users engaged 3x more with behind-the-scenes posts about their actual move to America than any product stuff. That relocation story became their best content during the whole transition.
Honestly, cultural differences in how people use social media matter way more than just translating the language when you’re moving markets.
Reflecting on a recent audit for a client relocating their SaaS to the US, we encountered a significant SEO challenge not related to the technical aspects but rather geo-targeting signals. The original domain had accumulated numerous country-specific backlinks, creating confusion for Google as it adjusted to the new target market. By analyzing Search Console data by country, we identified the conflicting geographic signals in their link profile, which were severely impacting their US organic traffic.