Привет всем! Недавно видел несколько крутых рекламных кампаний, которые прям взорвали интернет в Америке. Кто-нибудь может разложить по полочкам, как они добились такого успеха? Очень интересно разобраться в механизмах.
We analyzed a client’s viral campaign and found something interesting - all their breakout content triggered featured snippets that crushed it in voice search. The real kicker was in Search Console: these viral posts weren’t just getting shared socially, they were stealing zero-click searches through smart schema markup. Once your content snags that snippet spot and answers specific questions, it becomes the go-to source people naturally reference and share.
Watched a campaign crash until we figured out timing trumps everything. We kept posting when our lookalike audience wasn’t even online - completely missing their active hours. Switched to posting during their natural discussion peaks using sentiment analysis, and the same content that bombed suddenly took off with tons of UGC. Bottom line: going viral isn’t about your message, it’s about dropping it when your community’s ready to share it.
Client was burning $15k monthly with terrible ROAS. Then we found their viral moment - took their worst-performing ad creative and turned it into UGC prompts. Instead of scrapping the low-CTR ads, we made them conversation starters on social. The insight? Failed paid content often has the raw authenticity organic audiences want. We just moved it to the right platform where people could actually engage with it.
Working with a fintech client going after millennials, we realized we had our content strategy completely backwards. We ditched the broad financial education stuff and went straight for super specific pain points like ‘splitting rent with roommates who never pay on time.’ That bottom-funnel approach blew up because it actually solved real problems people were googling. Turns out viral content works best when you start narrow and let it spread naturally because people actually relate to it.
On a campaign where engagement lagged, we shifted from mass emails to targeted, engagement-based sequences. Cold subscribers received educational content, while hotter leads got product pitches. The major insight? The top 20% of engaged users are crucial for virality. By providing them with exclusive material through automated workflows, we saw them begin sharing our content organically.
We had a campaign blow up after ditching polished brand messaging for raw behind-the-scenes stuff during a product crisis. The game-changer? We stopped trying to control everything and just amplified real customer stories. Social listening showed people wanted authenticity, not perfection, so we let our community tell the story. Engagement shot up 340% because we made our audience the heroes instead of pushing our brand.