Наткнулся на лендинг конкурента из США - конверсия просто огонь! Хочу разобрать что там такого особенного делают. Может кто уже анализировал подобные кейсы? Поделитесь опытом, что обычно работает лучше всего.
We reverse-engineered a competitor’s landing page that was destroying our conversion rates. The secret wasn’t their design or copy—it was how they structured their content pillars. They matched each section to where users were in their decision process, then strategically dropped bottom-funnel elements after tackling every objection. Their content calendar focused on solving pain points before pitching anything, which totally changed how we think about landing page flow.
We had the same issue - a competitor’s landing page was crushing ours by 300%. Reflecting on this, we realized they were monitoring Twitter and LinkedIn conversations about industry problems and mirroring those exact phrases in their landing page sections. Their copy wasn’t just good writing; they used the words their audience already used to describe their pain points, creating a powerful connection.
Had the same thing happen - competitor was destroying us on metrics last year. Wasn’t their headlines or creative that got us. They were running different landing pages for cold vs warm traffic with totally different value props. Cold traffic got educational content, warm audiences got straight conversion-focused pages. We tested this and our ROAS shot up 40% in two weeks.
Last year during a client audit, I discovered that a top competitor wasn’t merely focused on conversions; they were strategically targeting long-tail keywords with no competition. They utilized smart schema markup on their landing pages, implementing custom FAQ schema that effectively captured voice search queries overlooked by larger competitors. This approach resulted in super qualified organic traffic that converted four times better than their paid ads.
Last quarter we looked at a competitor’s landing page that was destroying our numbers. Their email capture wasn’t just collecting emails - they split-tested adding company size fields upfront and saw conversions jump 23%. Smart part was using that data to trigger different automation flows immediately. Users got personalized follow-ups within minutes instead of generic email sequences.