Наткнулся на интересное интервью с американским блогером про сотрудничество с зарубежными компаниями. Кто-нибудь читал? Хочется узнать мнения о том, как они выстраивают такие партнерства и какие подводные камни есть.
Same thing happened with a tech client expanding into Eastern Europe through influencer partnerships. We started with our usual US creative assets and got terrible CTRs everywhere. The game-changer? International audiences needed totally different proof points. Local case studies and region-specific pain points crushed our generic testimonials. ROAS jumped 340% after we localized the whole funnel, not just ad copy.
Ran a SaaS campaign targeting international markets and learned influencer partnerships work totally differently across borders. The American influencer’s audience wanted upfront transparency about paid partnerships - our usual subtle integration approach bombed completely. Once we restructured our editorial calendar to bridge cultural context, engagement rates shot up.
Biggest takeaway: user intent changes drastically based on market maturity, not just language differences.
Working with a European fashion brand showed me that you can’t just copy-paste email automation for international influencer campaigns. We tried using our domestic nurture sequence and the open rates were terrible - the messaging rhythm didn’t work for different cultures at all. Once we segmented by location and tweaked send frequency, the automation finally started working with international audiences.
We bombed an international beauty campaign until we figured out American influencers need way more social listening help with foreign brands. Their followers called BS when they pushed unknown overseas products. Game changer? We ditched basic sponsored posts and let influencers tell their actual product discovery story instead. Suddenly the partnerships felt real, not like obvious cash grabs.